So the war between Microsoft and Sony has kicked off at this year’s 3 conference and the opening round appears to be battle of the consoles – between Microsoft’s eagerly anticipated Xbox One and Sony’s mysterious PlayStation 4.
The two main fights at the moment are about the price tag and the ability to share used games. Currently Sony is kicking Microsoft’s ass with a £349 price tag (£80 cheaper than Microsoft’s £429) and the fact that you don’t have to pay a fee to use pre-owned games.
Now even though the critics and the public are already all over this, Sony couldn’t help but adding insult to injury with this neat little piece of video marketing. Even though I’m a total Xbox fan-girl, I do admit that this made me laugh. I did enjoy it. A lot.