iOS 7 – first look disappointment

So Apple announced the iOS 7 update at last night’s WWDC opening keynote and I have to say I am seriously disappointed. One of the beautiful things about Apple’s interface designs has always been the human element (the leather, paper, wood effects etc) and this new look is just so flat and non-descript it’s as though Jonathan Ive has tried to replicate what Microsoft and Samsung are doing.

What happened to the 3D designs? The real life elements? Apple has always stood out for me, design wise and I have the utmost respect and admiration for Jonathan Ive, but this is no good. It’s too similar to everything else that’s out there at the minute.

Don’t get me wrong, I can see and appreciate the time and energy that has gone into this design, it’s just not enough of a change for me from what’s already on offer.

Seriously disappointed.